Boost banking business with insurance

Offering insurance is the way to take your business to the next level. Seamlessly embedded into your user experience, live within a day.

What offering insurance will do for you

Grow your business

Watch how easily you’ll attract new customers, and retain your existing ones, by offering value added services like insurance.

Expand your business model

Offer more products to your user base, directly embedded into your environment and user journey. Seamlessly, of course.

Insurance as a Service

Piggy-back on our insurance licence to offer your customers the insurance products that are actually relevant to them.

Why Alicia

More business, not more work.

You can offer insurance directly embedded into your customer journey, at bank-grade compliance level. No more redirecting to other websites or environments, but a branded, seamless experience for ultimate customer satisfaction. They can purchase relevant insurance within 4 minutes, while you can rest assured that our Customer Success Centre will take care of any questions and claims. With a customer satisfaction score of 90%, your customers are about to become even happier.

Accelerate growth with insurance

Tap into your platform’s full potential with our plug-and-play insurance solutions. Live within a day, fully compliant and of actual value to your customers.


Talk to an expert


customers in over 5 countries
are well-protected with Alicia


For accelerating growth, for new business, for happy customers.

Stand out, grow faster.

Insurance as a Service

IaaS makes offering insurance easier than ever. You can use our knowledge, licences and technology for your fastest time to market ever. 

Low effort, high impact

Our insurance solutions can be implemented within a day. Your tech team will confirm – it’s that easy. Make a big impact on your business, with little impact on your team.

User-centric in every way

Your customers are in good hands with Alicia. Don’t just take our word for it though – our Customer Satisfaction Score of over 90% shows that customers agree.


We hate to brag. That’s why we let our partners do it for us.

“Thanks to the collaboration with Alicia, our freelance customers can now insure themselves directly from their Knab app.”

— Nadine Klokke, CEO at Knab

“Alicia has not only developed a seamlessly fitting and high-quality insurance product, with the embedded solution she also ensures that independent professionals are insured at lightning speed on our platform”

— Marion van Happen, CEO at HeadFirst Group

“After careful market research, our choice fell on Alicia again. The smooth implementation process only confirms our choice. Alicia’s team delivers what it promises and more”

— Maarten Zoomers, COO at Temper

How it works

Insurance that’s fully integrated and automated, right within your ecosystem.

We make insurance as easy as possible. Our embedded insurance solution can be implemented within a day, which is also the speed at which our Customer Success Centre will help your users with all their questions. Coincidence? Of course not.

Step 1 —

Determine insurance needs

Together, we’ll determine the insurance needs of your users. We always have a fitting solution for your business, guaranteed.

Step 2 —

Integrate plug & play insurance

No matter the solution, our tech can be implemented in less than a day.

Step 3 —

Let us take care of troubles and claims

Questions, troubleshooting, claims – our Customer Success Centre is ready to help at lightning speed. And people love them, with a CSAT score of over 90%.

Better call Marcel

Ready to strengthen your business with embedded insurance? Let’s chat.


Marcel Gerritsen
[email protected]


Knab x Alicia

Embedded insurance for loyalty & satisfaction

Knab is always looking to better service its customers and expand its online ecosystem. Supporting many freelancers, Alicia’s embedded insurance solutions were a great place for the market leading neobank to start.