The easiest & fastest way to launch embedded insurance

Meet modern expectations. Offer insurance products digitally, with seamless, straight through customer onboarding. Reach your target audiences where they buy, and watch your sales go up.

How working with Alicia benefits you

Plug & play technology

Decrease your time to market with our API-based solution. No big investments or legacy issues – our tech is ready, compliant and will fit right in.

Boost your conversion

Our experts will help optimise your products for digital distribution, without any concessions on your underwriting.

Bypass your legacy

Your admin might not be ready for these changes yet. They’re your customers, but our TPA/MGA will take care of admin until you want to take over.

Why Alicia

Embedded insurance within arm’s reach.

Digital is the new normal – people are used to buying everything online. Why would insurance be any different? Meet the current standards by selling your products fully digitally from A to Z, from onboarding to claims, with Alicia’s tech.

Unlock your digital  potential

Serve your affinity groups the way they expect to be serviced nowadays. Unlock the potential to gain new affinity groups – not by letting them come to you, but by going to them. Fully online.


Talk to an expert



customers in over 5 countries
are well-protected with Alicia


For fast time to market, for new target audiences, for modernising your proposition.

Embedded Insurance as a Service.

Insurtech as a Service

We’ve built a tech solution especially for selling insurance in a fitting, digital manner. And we’re happy to share, for your fastest time to market ever.

Low effort, high impact

No need to reinvent the wheel. We’ll help you simplify your products, make them digital-proof, and plug them into the Alicia tech. After that, the digital world is your oyster.

Fully compliant solutions

No matter what you are – a platform, a bank, a broker, an insurer. We are 100% compliant with all regulations.


We hate to brag. That’s why we let our partners do it for us.

“Thanks to the collaboration with Alicia, our freelance customers can now insure themselves directly from their Knab app.”

— Nadine Klokke, CEO at Knab

“Alicia has not only developed a seamlessly fitting and high-quality insurance product, with the embedded solution she also ensures that independent professionals are insured at lightning speed on our platform”

— Marion van Happen, CEO at HeadFirst Group

“After careful market research, our choice fell on Alicia again. The smooth implementation process only confirms our choice. Alicia’s team delivers what it promises and more”

— Maarten Zoomers, COO at Temper

How it works

Insurance that’s fully integrated and automated, right within your ecosystem.

Step 1 —

Optimise your insurance products

Together, we’ll optimise your insurance products to make them ready for digital distribution.

Step 2 —

Integrate plug & play insurance

We’ll combine your products with our cutting-edge technology.

Step 3 —

Plug your products anywhere

With your digital products and clever tech, you’re ready to implement your products anywhere.

Better call Richard

Ready to strengthen your business with embedded insurance? Let’s chat.


Richard Arnold
[email protected]


Knab x Alicia

Embedded insurance for loyalty & satisfaction

Knab is always looking to better service its customers and expand its online ecosystem. Supporting many freelancers, Alicia’s embedded insurance solutions were a great place for the market leading neobank to start.