About us
Alicia combines products, technology and operations. So brands can offer insurance that fits their customer journey - without building an insurance company from scratch.
6
European markets
200,000+
end customers insured through partners
90.2%
customer satisfaction
In a nutshell
Alicia delivers insurance products, a modular tech platform and operational execution.
Partners embed coverage into their own brand experience. We handle underwriting, administration, claims and compliance behind the scenes.
Digital brands know exactly when customers need certainty: when taking on a job, making a purchase, booking a trip or signing a new contract. Yet insurance often remains a separate process - slow, generic and disconnected from the experience people expect from your brand.
Not every organisation wants or can set up an MGA, tech stack and claims operation itself. Alicia exists so platforms, advisors and insurers can add insurance on their terms: white-label or co-branded, API-first, and built for compliance.
Alicia was founded in 2019 by Marijn Moerman (CEO) and Richard Arnold (CTO).
We began with freelancers and professionals - a group that is often underinsured and needs flexible cover. With partners such as Knab, Temper and HeadFirst Group, we proved that embedded, digital insurance works. We are now scaling that approach into banking, mobility, advice and other digital sectors.
Whether you want to embed insurance, digitise your advisory practice, or bring new products to market faster: Alicia provides the building blocks. You focus on your customers. We focus on the insurance foundation.
Whether insurance is new to you or already part of your business: we start from your goal and build the right proposition around it.
Together we define which product, model and moment in the journey create value for your users and your business.
Through MGA agreements with 10+ international risk carriers, we design cover that fits your segment.
Use the full stack or only the modules you need: distribution, underwriting, claims, data and portals.
We keep measuring and improving so conversion, service and compliance grow with your proposition.
Customers manage their insurance themselves; our team is ready when things get complex.
No unnecessary jargon. Partners and end customers understand what is happening and why.
We adapt product, journey and look to your brand - or work visibly alongside you as Alicia.
