Advisor
From getting stuck to going forwards!
2023
Partners since
1.27
Policy density of Alicia products
13
Number of products
We often hear from advisors that they want to modernise and are looking for more efficiency and growth, but are not sure how to do that.
As the digital service provider, Alicia helps advisors combine advice and technology in a smart yet easy way. After all, not every client can and wants to be helped just digitally - personal advice, or the combination of the two, is still highly valued.
Our partner SFZ is a great example of how Alicia's digital purchasing funnel is being used for extra efficiency, digitalisation without losing personal touch, and ultimately more growth and revenue.
Applying for insurance online has been possible at SFZ for a long time now. Through various websites and labels, independent professionals, or freelancers, can go to SFZ for insurance, mainly through these online channels.
There was a clear wish among customers to purchase insurance only online. More than enough quotes were requested, but as soon as a request went to the insurer, SFZ's control on the quotation process was gone.
They were stuck with a few roadblocks:
Sociaal Fonds Zelfstandigen (SFZ) was founded with one clear mission: to support self-employed people and entrepreneurs with appropriate products and advice when it comes to (social) security. The initiative originated in early 2000, when founder Jelle de Boer identified a growing problem in the market around false self-employment. He saw that self-employed people had fundamentally different needs from employees and employers - and therefore needed different solutions.
Since then, SFZ has focused on entrepreneurs, freelancers and other non-standard professionals. SFZ offers them advice and tailored solutions, with a focus on convenience, continuity and security.
“We always still needed the insurer to send the customer's policy to us, and we had to stick to the processes the insurer used. It's where we got stuck in the quotation process.”
Eventually, SFZ worked together with Alicia for their own fully digital insurance funnel. Immediately ready to launch with various freelancer-centric products, which can be taken out entirely online. In SFZ's branding, to maintain recognition among customers.
Thanks to the execution-only nature of the products, customers can use this purchasing funnel to take out insurance policies all by themselves, in just a few minutes. This eliminates the need to wait for manual underwriting - it all happens directly and quickly online.
“We have now gained control over the part of the process that we had no insight into before, namely underwriting and policy formatting. Now the underwriting process is immediately linked to the application, down to the policy which customers receive directly by e-mail. That was the missing piece of the puzzle for us.”
SFZ knows the power of the digital world very well already, especially when it comes to acquiring customers. Through clever Google ads and domain names that are frequently searched for, they ensure that customers come to them. With the addition of the digital insurance funnel, these customers (who have plenty of digital knowledge and even the preference) could be helped immediately - all without needing much contact between customer and advisor.
But not all customers come in through digital channels. To solve that, at SFZ they also included a link to the digital funnel in their e-mail signature. This way, there is always a way in for customers who do prefer to contact SFZ as well.
The impact: more time for the advisor, faster security for the customer
Because the new purchasing funnel helps freelancers from the start of the application right down to receiving their policy, SFZ advisors spend much less time on contacting both insurers and customers. Instead of using different systems, the whole process is now in one place.
Since many freelancers can now arrange their own insurance from start to finish, advisors have more time to spend on more complex customer requests - and fully focus on giving fitting, high-quality advice.
SFZ cleverly responds to the modern customer's wish for convenience by combining advice with the customer-focused purchasing funnel. Customers can arrange insurances quickly and easily, and come back to SFZ when they need advice or other products.
Customers can see their premium super quickly and have their policy activated in no time. From purchasing to making adjustments to cancelling, it can all be done fast via the digital insurance funnel.
Within a few minutes customers know which insurances are available, what their premium will be, and if they'll be able to purchase it without advice. This way, there are no more surprises.
Simple steps, understandable language and clarity make getting insured a lot more user-friendly. Combine this with advice upon request, and there's the full service package.
“It's very future-proof, because you can deal with customers and processes that take more time or need more attention, which is very nice. Last but not least, it is also very efficient and pleasant for the person who is looking to get insured. It's a win-win-win.”
Whether you're new to insurance or an industry pro, we can help you out with a variety of things. Let's determine what you need, together.
Let's make insurance a successful addition to your business.
Thanks to our MGA agreements with 10+ international risk carrier partners, we can craft just the insurance products you need.
Our end-to-end tech can fix all your insurance technology needs. Or just pick the modules you need.
We can push your insurance uptake to peak performance to achieve a sustainable earning model.
