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Orchestrating insurance for brands – part 1
Ever wondered how we make offering insurance solutions a success for our partners? Look no further – we're here to tell all. In this blog, we're diving into planning.
18 March 2025
At Alicia, we approach everything we do modularly - meaning we see ourselves and our proposition as consisting of many components – planning, tech, products, claims, optimalisation, administration, and more. These components can work together, but also exist in their own right, on a pick-what-you-need basis
Understandably, we get questions about this now and then. So let’s go through all the ways we help businesses unlock the power of offering insurance.
First up: making a plan.
Offering insurance may sound daunting to some, but it doesn’t need to be. When asked to help create an embedded-insurance-launch-plan, we distinguish three important segments: 1) the brand-user fit, 2) the roadmap, and 3) the needed roles.
The Brand-User Fit
The key to offering insurance successfully is having it make sense from the perspective of your users or customers. ‘Having something make sense’ comes in many ways.
One way insurance should make sense, is in its relevance for your users or customers. That requires knowing them well – what are they looking for, what are their pains and gains, when do they need and/or look for insurance? Based on that, we’re here to help you determine what kind of insurance best fits their needs, and where it fits in your journey.
Speaking of user journeys, another important aspect is the link between insurance and your core business. We strongly believe that there’s a fitting insurance offering for any business, but it requires some explanation. We’re here to shape that story with you, and help your users or customers understand the relevance of insurance for them, and your role in helping them.
Offering embedded insurance may sound daunting to some, but it doesn’t need to be.
The Road(map) to Success
Now that the relevant insurance products and the link to your company are clear, how do we go from an idea to a tangible plan? By making a clear, step-by-step plan to ensure a quick and smooth launch and adoption of your new insurance offering.
We make a roadmap that’s clear, concise and catered to you. Ensuring success regardless of whether you’ve launched a hundred insurance products before, or if it’s the first time doing so.
And our roadmaps go beyond the launch date. We like to think ahead, delivering more valuable assets – marketing inspiration, customer support info, and more. All to help you hit the ground running after the launch.
The How: Do-it-yourself vs. Partnering
There’s many facets to offering insurance. From making products to claims handling – it requires extra manpower, who need to be educated and licensed to work with insurance. Licenses and skills that not all companies have, or (should) want to have.
That's why offering insurance seems daunting, or even impossible, for many businesses. Fortunately, that’s not the case.
The last, integral step in creating the plan is deciding on how the various roles will be fulfilled. You can take on some roles yourself, or rely on us. We're ready to take on any of the needed roles – MGA, broker, tech supplier, claims handler, customer support, administrator. Whichever way you prefer.
Let's get planning
This is only one way of - or step in - how we help you make insurance a lasting success.
Eager to learn more? Let’s get in touch!
