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Orchestrating insurance – part 2 – fitting products
Ever tried to pick insurance and felt confused? Your customers probably feel the same. That’s why designing the right product is the foundation of insurance solutions that actually work. In this blog, let’s look into how we make fitting products.
24 April 2025
At Alicia, we approach everything we do modularly - meaning we see ourselves and our proposition as consisting of many components. These components can work together, but also exist in their own right, on a pick-what-you-need basis
Understandably, we get questions about this now and then. So let’s go through all the ways we help businesses unlock embedded insurance.
In this blog: how we make fitting products
For insurance to be a success, it has to fit people’s needs. Otherwise, why would people buy it? It seems obvious, but it’s a step that needs to be taken seriously.
Maybe the products you want to offer your customers already exist and are ready to go. Maybe an existing product needs a few little tweaks to fit your customers. Or maybe, it needs to be built up from scratch. We’re here to help, and tell you all about it.
Choosing the right risk carrier = better products
We partner with over 10 international risk carriers. That means when creating products, we aren’t tied to one partner, because no single insurer fits every situation and customer group.
Some carriers specialise in products for people who work in healthcare. Others may offer the best premiums for car insurance. By maintaining good partnerships, we can match your customer needs with the right coverage and carrier. In the end, that means better and fitting coverage, sharper pricing, and ultimately products that actually make sense for your customers.
Clarity is everything
Coverage and price are important — but clarity is what builds real trust. People need to be able to understand what they’re buying. Because for a product to be truly user-centric, it needs to be intuitive throughout.
At all points in the user journey, information about insurance should be clear and understandable. People have their own reasons for purchasing insurance. For some, they may need specific coverages, or want a certain insured sum. Or imagine something happens and they need to know if they will be covered. From the purchasing process to terms and conditions – there’s no room for jargon and confusion.
In conclusion
Great products aren’t just well-priced. They’re relevant, easy to understand, and tailored to the people they’re meant for. Because we’re not here to make insurance fun, we’re here to make insurance fitting and more intuitive – in every sense of the word.
Eager to learn more? Let’s get in touch!
