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Orchestrating insurance success – part 3 – tech
Purchasing insurance fully online isn’t always possible yet. While many customers do want to have this as an option. That’s why Alicia’s technology is a separate part of the proposition - quickly and easily deployable, for fast digitalisation.
10 July 2025
At Alicia, we see ourselves as consisting of many components. These components can work together, but also exist in their own right, on a pick-what-you-need basis.
Understandably, we get questions about this now and then. So let’s go through all the ways we help businesses unlock embedded insurance.
In this blog, let's get into the tech.
Embedded insurance has been quite a buzzword in recent years, piquing the interest of many companies (not only in the insurance industry). However, the technology part of it often raises questions. Should companies build insurance software themselves, or is buying the tech smarter? What about compliance, data and claims? And what if internal IT capacity is limited?
All very valid questions! That’s why it’s the third building block in our approach: technology that makes insurance offering and buying easier, more scalable and user-friendly. In this blog, you’ll read about how our tech platform and approach helps companies offer insurance in a modern way, without the hassle.
1. Modular tech – pick what you need
Not every company can (or wants to) build their own entire insurance chain. Fortunately, they don't have to! From purchasing funnels to dashboards, Alicia's tech platform is modular. That way, companies can buy exactly the tech they need.
For example, Alicia has its own:
Product Studio - Easily build or configure digital insurance products, including questions, documents, premiums and branding.
Underwriting & Admin Studio - All customer data, policy info and underwriting rules. Fully compliant, in one overview.
Claims Studio - Submitting reports, assessing and processing claims. Digital for all stakeholders.
Data Studio - Get insight into your conversion with dashboards that really say something.
Each type of tech can be used separately, but fits seamlessly with the rest, and of course with your existing platform!
Extra tech for advisors: The digital Alicia advisor portal
Being able to manage your insurance digitally is a must for many. But that doesn't mean that advice is never needed or wanted. That's why besides the digital purchasing funnel, there's also the Alicia Advisor Portal.
The portal makes it uper easy to create online quotes and send them to clients, who can then accept those quotes within a few clicks. With full flexibility and full transparency, crucial in the insurance industry.
With the portal, advisers can maintain their role, and do business with their clients the modern way!
2. Truly fast integration, without the hassle
One of the most common worries is that integrating insurance technology takes months. Not with Alicia!
You can make it as advanced as you wish. Fully integrated with APIs for ultimate customer convenience, or a light integration – it's all possible. Always arranged quickly and easily, with clear instructions and documentation for the technical team.
This way you stay in control of your brand, user experience and timing.
3. Scalable from day one
Whether you want to offer a specific set of insurance, digitise a niche product in a niche market, or manage an international insurance portfolio: our technology grows with you.
Tech that's ready to scale means:
Supporting multiple countries, languages and currencies
Flexibly adding insurance per target group or segment
Ready for your (growing) customer base, thanks to our cloud-based setup
Some partners start small - with one type of insurance for a specific target group, for example - and then scale up to other sectors, products or countries. Super smoothly, without having to rebuild or adapt anything!
4. Built for both: people and compliance
Making insurance products is complex. But that doesn't mean that the technology and offering of those products should be complex too.
Our technology is designed based on conversations with partners, end-customers, insurance professionals and more. This ensures that our tech journey is understandable, works logically and does exactly the right thing at the right time. Clear questions without jargon, and intuitive flows for buying as well as reporting claims.
And with all the knowledge we have in-house, we translate all input into technology that is also fully compliant. Making sure we meet everyone's wishes and requirements - those of customers, users and the authorities!
Conclusion
'Technology' and 'digitisation' are not goals in themselves, even with embedded insurance. It's only part of it. It lays part of the foundation on which modern insurance becomes easy, scalable and even more valuable.
At Alicia, we build technology that makes insurance simple, so you can focus on your customers, proposition and growth.
Want to know which technology is right for your business? Let’s get in touch!
